On April 28, 2025, Uttar Pradesh's industrial development minister, Nand Gopal Gupta Nandi, chaired a pivotal annual review meeting organized by Invest UP. The event aimed to set strategic targets for the financial year 2025-26, aligning with the state's ambitious goal of becoming a $1 trillion economy. A significant highlight of the meeting was the launch of the 'Udyami Mitra' booklet, a comprehensive guide designed to enhance the effectiveness of Udyami Mitras—investment facilitators who play a crucial role in bridging the gap between investors and the state government.
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| Monthly Review Meeting held at Indira Gandhi Pratisthan, Lucknow |
The Significance of the 'Udyami Mitra' Booklet
The 'Udyami Mitra' booklet serves as a strategic tool to empower investment facilitators with the necessary knowledge and resources to assist investors effectively. It outlines the roles and responsibilities of Udyami Mitras, provides detailed information on investment processes, and offers guidance on navigating the state's industrial landscape. By equipping Udyami Mitras with this comprehensive resource, the state aims to streamline investment procedures and foster a more investor-friendly environment.
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| Udyami Mitra Booklet |
Minister Nandi's Address: A Call for Proactive Engagement
During the meeting, Minister Nandi emphasized the importance of proactive engagement by Udyami Mitras and district industries centres (DICs). He expressed dissatisfaction over the non-fulfillment of commitments made during previous investor summits and urged officials to adopt a more dynamic approach. "Every intent or query is an opportunity that the state must chase to fulfill the one trillion-dollar economy goal," Nandi stated. He highlighted that delays in project implementation reflect poorly on the state's work culture and must be addressed promptly. The launch of the 'Udyami Mitra' booklet was seen as a step towards equipping officials with the tools needed to meet these expectations.
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| Udyami Mitra Book Launched by Hon'ble Minister |
Strategic Goals for 2025-26
The review meeting also focused on setting strategic goals for the upcoming financial year. Key areas of focus included:
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Streamlining Investment Processes: Enhancing the ease of doing business through platforms like Nivesh Mitra and Investor Relationship Management System (Nivesh Sarathi).
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Land Acquisition and Facilitation: Addressing challenges related to land acquisition to ensure timely project implementation.
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Accelerating Industrial Development: Identifying and promoting key sectors for investment to drive economic growth.
These strategic goals align with the state's overarching objective of achieving a $1 trillion economy by 2030.
The Role of Udyami Mitras in Building 'Brand UP'
Principal Secretary Alok Kumar underscored the significance of each investor interaction in shaping the state's reputation. He remarked, "Many factors have gone into building Brand UP, which is turning eyeballs now. While the most should be made from this opportunity, one negative experience retards the growth significantly." This statement highlights the critical role of Udyami Mitras in ensuring positive investor experiences and reinforcing the state's image as an investment-friendly destination.
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| Swami Dindayal Krishna Das Ji, VP, ISKCON |
His words created an energizing environment, inspiring everyone to believe that with unwavering commitment, no goal is too far to achieve.
Final Words
The launch of the 'Udyami Mitra' booklet marks a significant step towards enhancing the effectiveness of investment facilitation in Uttar Pradesh. By providing Udyami Mitras with comprehensive resources and setting clear strategic goals, the state is poised to accelerate its journey towards becoming a $1 trillion economy. The proactive approach advocated by Minister Nandi and the emphasis on building 'Brand UP' reflect a commitment to fostering a robust industrial ecosystem that attracts and retains investment.
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